Project: SC Asset Conference Centre
Location: Bangkok, Thailand
Size: 25,000 sq ft
Project Duration: 2018 (4 months)
Completed: January 2019
Type: Conference Centre
Industry: Real Estate Development
Studios involved: Paperspace and Everyday Studio
SC Asset is a Bangkok-based developer and manager of residential and commercial property, including condominiums, townhouses and detached homes for sale, as well as office buildings for rent. It has an ongoing collaboration with Advance Info Services Public Company (AIS) to provide high-speed digital internet access for its properties.
The company entered the market with the launch of Bangkok’s Shinawatra Tower III in 1995. Listed on the Stock Exchange of Thailand in 2003, its earliest residential projects were in Bangkok, though the company has since expanded into several major upcountry markets.
They wanted a well-lighted, elegantly-designed space that would reflect the sensibilities and values common to all of its users. With the help of Paperspace and Everyday Studio, the company has:
- Improved engagement of the target market with its conference center by updating its amenities and making its ambiance more conducive to shared learning experiences.
- Maximized resources by building on pre-existing assets such as the available natural lighting and previously allocated spaces for work and leisure.
The SC Asset Conference Centre was built more than 10 years ago. The mandate given by the client was to improve the quality of its amenities, which would hopefully lead to more customers renting the space and increasing the company’s revenue. They also wanted the building to maximize natural lighting, be flexible for multiple usages, and have a modern, professional feel to it.
Paperspace took into consideration the expected users for the space: C-level executives and members of management. Aligning with the target audience’s characteristics and preferences, Paperspace applied a sleek, timeless design to the conference centre.
Among the materials used were marble, light wood, and reflective black stone. Wide windows were put in place to maximize the natural light in the area. A mixture of long rectangular and small round tables as well as comfortable chairs were used for the canteen/lounge, which was crowned with a textured metal mosaic.
The workshop space, on the other hand, was outfitted with whiteboards, a projector, and long tables able to seat up to 4 participants. For its part, the theater employed a tiered-seating arrangement for larger lectures and a design contrast between natural wood and dark elegance.
Overall, the clients were pleased with the modern elegance typified by the space while the project remained on track with both budget and timeline.