project details
Client: Learn Corp 12A: EduSmith & Crest School
Location: Bangkok, Thailand
Size: 6,780 sq. ft.
Project Completion: 2024
Industry: Education
Scope: Design Consultancy
Collective Members: Paperspace Asia
project summary
Learn Corporation is a pioneering learning organisation that integrates technology into education, catering to individuals of all ages. Since its establishment in 2005, it has evolved from a tutoring service into a diverse educational enterprise, now comprising 10 business groups and employing over 800 people nationwide, all while remaining committed to sustainable growth. With a long-standing partnership history, Learn Corporation has once again collaborated with Paperspace to design a conducive and positive learning environment for EduSmith and Crest School.
EduSmith is Thailand’s leading education consultancy, having secured over 100 offers from top US and UK universities in the past two years. The organisation personalises its programmes to address individual needs, fostering independence and confidence in students’ passions. Crest School, located in the heart of Bangkok, offers a holistic and innovative educational approach through a career-based curriculum that unlocks each student’s potential while meeting international standards.
the challenge
Creating a cohesive environment for two distinct brands within a shared space presents unique considerations. EduSmith and Crest School each have their own corporate colours and branding, necessitating a balanced design that effectively represents both identities. The goal is to integrate these brands harmoniously into a single area while ensuring the space remains aesthetically pleasing and functional for all users.
the solution
The overall design takes inspiration from architectural elements found in Western schools, creating a distinctive yet cohesive aesthetic that aligns seamlessly with both brands.
The entrance features a laminated wall with cladding, introducing the space’s distinctive design language. In the shared holding area for EduSmith and Crest School, a ceiling inspired by classic Western school architecture is modernised to suit contemporary tastes. Clean, minimalist furniture enhances the area, creating a welcoming and uncluttered atmosphere.
Distinct brand areas further highlight each school’s identity. Crest School’s entrance prominently displays its bold red corporate colour, establishing a strong visual presence. The hallway ceiling mirrors the grandeur of a cathedral, reinforcing Crest’s brand, while a “Hall of Fame” celebrates successful alumni and showcases the school’s commitment to excellence.
In contrast, EduSmith’s area embraces a neutral palette, featuring a lounge and consultation area for parents and students to discuss courses. The “Pitch Room” facilitates final enrolments, while meeting rooms and classrooms integrate subtle classic Western school architecture accents to maintain thematic continuity.
This thoughtful design integrates both brands into a balanced and visually appealing environment, perfectly tailored to the needs of EduSmith and Crest School.
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