project details
Client: Thai Asia Pacific Brewery (TAP)
Location: Bangkok, Thailand
Size: 10,000 sq.ft.
Project Completion: 2025
Scope: Design Consultancy
Industry: Beverage Manufacturing
Collective Members: Paperspace Asia
project summary
Thai Asia Pacific Brewery (TAP), part of the Heineken Group, is one of Thailand’s leading brewers producing iconic brands such as Heineken, Tiger, and Cheers. As the organisation prepared to relocate to a new home, TAP envisioned a workplace that would mirror its vibrant brand culture, celebrating its heritage while supporting a more agile and connected workforce.
Paperspace Asia was commissioned to design a workplace that captures TAP’s values of quality, passion, and enjoyment. An environment where employees could collaborate, connect, and grow together.
the challenge
The project called for a workspace that could accommodate a growing team within a defined floor area while maintaining a sense of openness and comfort. Balancing diverse work modes from focused individual zones to lively social areas required a deep understanding of TAP’s operational rhythm.
Beyond functionality, the design also needed to reflect the energy and diversity of TAP’s brand portfolio, ensuring each element resonated with the company’s collective identity while remaining cohesive as one experience.
the solution
The project was approached with the goal of creating a space that not only supports modern work behaviours but also immerses users in TAP’s brand story.
At the heart of the design is the reception area, envisioned as the vibrant core of the workplace. Drawing inspiration from Heineken’s signature green and red star, the space features bold accents, layered lighting, and a striking beer-bottle installation behind the logo wall setting an unmistakable tone that celebrates TAP’s brewing legacy.
Beyond the entry, flexible work and meeting zones near the front of house encourage collaboration and spontaneous conversations, supporting agile ways of working while offering guests a glimpse into the company’s dynamic spirit.
Inside the main workspace, each meeting room subtly embodies a different TAP brand through colour, texture, and graphic detail creating a rich tapestry of identity that employees interact with daily. Together, these layers form a workspace that feels authentic, playful, and deeply connected to TAP’s culture.
The new TAP office redefines what a brewery headquarters can be modern, inclusive, and distinctly human. Just as every brew tells a story of craft and community, this workspace celebrates the people behind the brands an environment designed for creativity, pride, and shared moments of joy.
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